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    IAJMR

    Volume 1, 2015 - Issue - 2


    ARTICLES
    CORPORATE SOCIAL RESPONSIBILITYOF MSME IN INDIA: OPPORTUNITY AND CHALLENGES

    S. Rajamohan

    Abstract : The International Organization for Standardization, known as ISO, strategic advisory group on Corporate Social Responsibility (CSR) describes it as “a balanced approach for organizations to address economic, social and environmental issues in a way that aims to benefit people, communities and society.” CSR is not a new idea. However, CSR has never been more prominent on the corporate agenda than it is today. CSR was widely discussed in the last forty years of the twentieth century; the idea that business has societal obligations was evident at least as early as the twentieth century. The Small and Medium Enterprises (SMEs) as well as Large scale sectorsunits of business and it is a dominant part of Indian industry and contributing to a significant proportion of production, exports and employment. In this unites are differs from of one country to another and/or time to time another in the same country depending upon the pattern and stage of development, government policy and administrative set up of the particular country.

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    ARTICLES
    EMPIRICAL ANALYSIS OF REGIONAL INCONSISTENCY IN PRIMARY EDUCATION (Case study on Kheda, Banaskantha, Bharuch, Panchmahal in Gujarat)

    Kalpana Satija

    Abstract : Education is a fundamental human requirements and key factor of human development. In this paper we obtained four districts for educational indicators performance in primary education out of them two are tribal districts of Gujarat. Gujarat is the chore model for economic development but not performing better in social development. Many parameters are affecting to inverse impact on social development. While discussing about human development, education and health are basic two components to measure the value of life achievement. The present study examines the regional disparities through performance of primary educational indicators by Principal Component Analysis and Pearson Correlation analysis. Through this study we found here tribal regions are in better position in primary education compare to non-tribal regions. The present paper examines various magnitudes of regional disparities and their measurement.

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    ARTICLES
    PRODUCTION AND CHARACTERIZATION OF FATTY ACID METHYL ESTER FROM FISH OIL Rastrelliger kanagurta

    G. Sathiya Rathna

    Abstract : The need for alternative energy sources that combine environmental friendliness with biodegradability, low toxicity, renewability and less dependence on petroleum products has never been greater. One such energy source is referred to as biodiesel but the resources are in demand one of the excellent alternative area is aquatic resources are an abundant, low-cost raw materials for production of biodiesel. About 25% of the total production of marine capture fisheries is discarded ever year which are having enough potential for fuel extraction. Fish oil rich in PUFA its improve fuel flow fluidity at low operating temperatures, in the same time high PUFA cause deterioration leads to precipitation of the biodiesel. In the present study discussed with raw fish oil can be used for biodiesel production, oil extracted from R. kanagurta by direct steaming method and phospholipids were removed by refining process. Very little amount of polyunsaturated fatty acid like DHA (0.25%) and EPA (0.29%) was recorded in GC-MS, which was suitable for biodiesel production. Biodiesel was produced from the extracted fish oil after the chemical reaction of transesterification resulted in almost complete conversion of fish oil to fatty acid methyl ester (FAME) was observed.

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    ARTICLES
    A COMPARATIVE STUDY ON MENTAL HEALTH AND PERSONALITY DIMENSIONS AMONG RURAL BOYS AND GIRLS

    Devraj Attri

    Abstract : The purpose of this study was to investigate mental health and personality dimensions of rural boys & girls of Maharashtra State. A total of 150 samples in which 75rural boys and 75rural girls were selected from different schools from Patiala District of Punjab State .The age of the samples ranged from 13-18 years and all the samples were selected from random basis. To measure mental health of selected subjects, mental health inventory prepared by Agashe and Helode (1996) was used. To find out personality, Junior Eysenck Personality Inventory (J.E.P.I) was preferred. Results found that rural girls having low amount of mental health compared to rural boys. Rural boys are more extroverted compared to rural girls and rural girls are less neurotic & having more tendencies to tell lie compared to rural boys.

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    ARTICLES
    TEACHING ENGLISH COMMUNICATION SKILLS FOR PROFESSIONAL STUDENTS

    D. Venkateswar Rao

    Abstract : Grammar is an essential ingredient to learn English effectively. Grammar plays a vital role in Written Communication. To write flawless English one should know the rules and regulations of grammar. Professional Graduate Students need to write effective English for their career perspective. The World has changed drastically so English grammar is also need to change its structure. Indian students feel difficult to follow various rules and regulations of Language. English Lexicon and its Structure were originated from The Classical Languages of Greek and Latin. The rules of the British English Language haven’t changed yet. So the Global Student searches for other options. The new inventions like Internet, e-mail, show him a new path to get proficiency in English. Anew trend spread the entire world that is American English. It’s Lexicon; Structure is easy, clear and logically arranged Grammar. Technology, Science, book Publishing Houses, and all other areas update their English by American English. Still English Teacher and English Text book remain with Age old English Spelling Rules, Word order, Punctuation and conventional Grammatical Rules . Teaching Traditional English Grammar for Engineering, Management, Science Students are very difficult for English Teacher. The Students who belong to Technology are search for reality and ready to grasp information easily. Because of their IQ levels are high. So it is time to Revise English Grammar according to Latest Technology otherwise Grammar remains only in English Text Books and English Teacher’s Sur names. Our Ancient Civilization has given a wonderful gift. It is Sanskrit Language. Due to its Conventional Grammatical Rules it has submerged in the Global World. There is a big threat to British English Language not with People but with Latest Communication Technology. The three Classical Languages of the world, Sanskrit, Greek and Latin has vanished because of its Conventional Lexicon, Grammar. In this HI-TECH World there is no place for Traditional Rules, King’s English, Queen’s English, Traditional English but only one English, it is Logic based Technical English.

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    ARTICLES
    NGO FOREIGN CONTRIBUTION TO AGRICULTURAL SUSTAINABILITY IN INDIA

    A. Saravanan

    Abstract : The purpose of this study is to analyze the foreign contribution for enhancing sustainable management of NGOs for Agricultural activity in India and various programs for the year 2004 – 2012. The sustainability of Agricultural activity through NGO is identified for analysis in this paper. In this study, formidable challenges in NGO foreign contributions for sustainability of Agricultural activity is considered as a major factor. So, the purposes considered for the study are: Agricultural activity. It is imperative that NGO is a primary sector to manage the sustainable development of the rural society, hence FCGR (foreign contribution growth rate) is considered as key factor to depict the growth rate of NGO contribution purported for the above mentioned study. The trend of the growth rate is determined for analysis. The results show that sustainable management of Agricultural projects must be improved according to foreign contribution received by NGO’s in India.

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    ARTICLES
    WEB PAGE DATA EXTRACTION AND CATEGORIZATION WEB PAGES USING RULE BASED CLASSIFICATION ALGORITHM

    Nirav Prajapati

    Abstract : A day, World Wide Web is the comprehensive information pool, but the data on internet is in unstructured or semi structured form and the useful data must be needed to be captured, stored and make in useful meaning. This poses a great challenge how to extract useful information from the web, which is in the form of unstructured or semi-structured and to identify the information is related to topic. Web page categorization is the process of categorizing web page into predefined categories based on their content. Here we are focusing on the extracting the unstructured web page data from URLs and other links, which are associated with URLs and stored them into database. This stored content remove stop words, repeated word and performing stemming on it and generate new dataset of those stored content. This dataset is matched with the pre-decided domain data dictionary and classifying according to the algorithm and matching rules for deciding it relevant category.

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    ARTICLES
    AESTHETIC RESPONSE TO THE TRANSLATION – MODERN INTERPRETATIONS

    G. Mohana Charyulu

    Abstract : Nowadays, Translation is the most emerging area of presenting and exposing the ideas of one language to the other. Actually it is not new in Western or Eastern Literature and Languages. It is named differently at different places like translation, transcreation, transference, and co-creation and so on. Translation is not only appreciation and interpretation in a postcolonial situation but a means of empowerment. Post colonial societies accommodate multiple identities. One can express multiple thoughts individually with different tones. At the present juncture, world needs Translation of all the literature into target language and vis-versa. Generally, the theory of Translation proposes that a translated text should be evaluated basing on the independent status it reflects in the target language and also its impact on the target culture. The Post Colonial Translation has two interdependent aspects i.e. translation of world literature into the Regional Literature and translations from Regional Literature to World literature. I would like to present at the beginning of my article titled “Aesthetic Response to the Translation – Modern Interpretations” the origin of practice of Translation from the beginning to 20th century in a bird‟s eye view. Later I switch on to the various theories of translation practiced by scholars through different ages to the modern times. I conclude certain notions in practice while translation and their modern interpretations with the theory of aesthetic response to the translation.

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    ARTICLES
    WORD WAR AND SOLUTIONS

    C. Ramakrishnan

    Abstract : Words in English language are unimaginable. There are about a million words in English language. But it is impossible to have knowledge of all these words. Moreover it is not necessary also. But learning word list or vocabulary is essential for the students to communicate freely. Vocabularies are of many kinds. Words of everyday usage can be called Active vocabulary and words used in news reporting, magazines, journals can be termed as passive vocabulary. Words have difficult meanings to follow are called strangers. Words which are heard for the first time that make confusion what they really mean, are called Foreigners. This makes speakers to fear about words. Moreover in rural areas students feel as they are in the war front while they are asked to speak in English. Speaking tasks includes mini-lectures, role-play, facing interview, group discussion, seminars and interactions in the class room. This article shows that such activities can be done through vocabulary learning.

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    ARTICLES
    SYNERGISTIC EFFECT OF Spirulina platensis ON PERFORMANCE AND GUT MICROBIAL LOAD OF BROILER CHICKS

    B. Shanmugapriya

    Abstract : The experiment was carried out to evaluate the effects of different levels of Spirulina platensis on growth performance and intestinal microbiota in eight hundred, one-d-old, Ross 308 male broiler chicks raised from 1 to 36 days of age. There were 4 dietary treatments; (i) Control, (ii) 0.5% of Spirulina platensis (5 g/kg feed), (iii) 1% of Spirulina platensis (10 g/kg feed) and (iv) 1.5% of Spirulina platensis (15 g/kg feed). Weight gain and feed intake of the broilers were significantly influenced by the addition of 1% of Spirulina platensis. The results suggest that supplementation of 1% of Spirulina platensis to diets for growing broilers might enhance counts of LAB and yeast in the gut. In addition, the 1% of Spirulina platensis to diets might have a negative effect on E. coli.

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    DEVELOPMENT OF MANAGERIAL PERSONNEL IN MANUFACTURING SECTOR: A CASE STUDY IN CHITTOOR DISTRICT

    C. Rajanikanth

    Abstract : According to Human Development Report 2008, the HDI of India is 0.619 and was ranked 128 out of 177 countries. Human development, though a macro concept has micro implications. At the micro level, human development is considered to be mainly organizational in nature, which is referred to as Human Resource Development. In the development of individuals lies the development of organizations as well as of nations. The economic development cannot be accomplished in developing countries unless they have well educated and trained, highly achievement motivated and properly developed human resources. In HRD organizations, every supervisor has the responsibility to ensure the development of his or her subordinates in relation to the capabilities required to perform their jobs effectively. Generally, the supervisor schedules individual meetings with each employee to discuss the employee’s performance, communicate the performance areas that need attention, and jointly establish areas to be worked on or goals to be achieved by the next scheduled discussion. The present paper deals with the impact of training and development on the employees in the manufacturing sector.

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    ARTICLES
    TECHIES FANTASY - REPLICA OF THE EARTH…!

    Sk. Saleem Babu

    Abstract : TECHIES FANTASY - REPLICA OF THE EARTH…!

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    A COMPARATIVE STUDY OF VOCATIONAL INTEREST OF +2 STUDENTS IN RELATION TO AREA

    Chetna Bharti

    Abstract : The present study has been undertaken to study the vocational interest of +2 students in relation to area. The sample consists of 200 students of +2 class (100 boys and100 girls) from Government and Private schools of Ludhiana and surrounding villages. Vocational Interest Record developed by Dr. S.P. Kulshreshta was used to collect data. Results supported the hypothesized relationship fully. They are discussed at length in the paper. Results show the influence of area on the vocational interest of students.

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    ARTICLES
    COMPARISON BETWEEN EFFECTS OF DIFFRENT ARM EXTENSION ANGLES ON TRICEPS CONTRACTION THROUGH DIGITALISATION

    Sukhjivan Singh

    Abstract : The purpose of this study was to examine the comparison between effects of different arm extension angles on triceps contraction. The experimental model of the exercise schedule was realized two times in week, over a period of four week and the duration of each individual exercise was fifteen minutes. To attain the objective of the study, 24 boys of three different gyms from two different cities of Punjab (India) who were members of gym from past one year were selected randomly. The age of the subjects lies between 20 to 22 years. To estimate the effect of two arm angles on triceps contraction, tool of measurement tape test was used. To find out the significant difference between two arm angles, post-test of triceps contractions was applied. For this t-test was calculated on significant error at level of significance 0.05. Result of the study revealed that there is significant difference between both arm angels. It was found that more effective angle for triceps contraction was PNS angle.

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    ARTICLES
    TEACHER-PARENTAL SUPPORT, STUDY HABITS, APTITUDE FOR AND ATITUDE TOWARDS MATHEMATICS AS CORRELATES OF MATHEMATICAL ACHIEVEMENT

    Rajni Bala

    Abstract : The present paper includes the study of teacher-parental support, study habits, aptitude for and attitude towards mathematics as correlates of mathematical achievement. Random sampling technique was used to study the present problem. Sample was collected in two stages. At first stage, data was collected for construction and standardization of mathematical aptitude test and attitude towards mathematics scale. At second stage, 756 students of 10+1 class of Arts and Science faculties from different schools situated in rural and urban area of boys and girls of Punjab state constituted the sample of the study. Teacher-parental support scale, study habits inventory, mathematical aptitude test and attitude towards mathematics scale were used as a research tools. Major findings of the study are discussed at the length of paper.

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